Meet the Juice It Up! Franchise Team
Offering Unparalleled Support
No matter what your professional background may be, investing in a franchise is a big commitment. You want to be sure you have a team dedicated to supporting you from the beginning to end of your development as a Juice It Up! franchisee – that’s where we come in. With a name backed by more than 20 years of franchising experience and success, we look forward to getting to know you better and helping you achieve your personal and professional goals.
We invite you to contact us with any questions you have about our team or juice and smoothie franchise opportunities!
President & CEO
Chris, our President and Chief Executive Officer, joined our Juice It Up! family in 2018. He oversees corporate strategies to improve revenues and achieve brand growth. He also works to ensure that effective support services are provided to our franchisees without compromising the needs and expectations of our guests. Chris has a background in corporate management and executive operations that spans more than two decades. He knows his way around the food industry with over six years of experience thriving in board leadership roles over Dotta Foods and the KonaRed Corporation. His favorite Juice It Up! menu item is the Acai Berry Bowl®.
Vice President of Franchise Operations
Susan joined the Juice It Up! team as the Vice President of Franchise Operations in 2019. She comes to the brand with a tenured background in Franchise Operations and Business Development, and was previously involved in the growth of Company and Franchise National Brands across the country in the full service and QSR space including Chevys Fresh Mex, Baja Fresh and Jamba Juice. As Vice President of Franchise Operations, Susan and her team of Franchise Business consultants are focused on providing support to our franchisees owners. Helping the Juice It Up! owners build their business for long-term success and maximizing their return on their investment is Susan’s number one priority. Her favorite Juice It Up! menu item is the PB Cold Brew Mocha.
Vice President of Supply Chain
Melissa has been a part of Juice It Up! since 2003. As Vice President of Procurement, she ensures our franchisees get the best pricing on products by successfully negotiating and managing multiple supplier contracts and facilitating the relationships among our distribution partners. In addition, she oversees product research and development, making sure our customers consistently receive top-quality products at the best possible profit margin to the franchisee. Her favorite Juice It Up! menu item is the Ultimate Açaí Bowl®.
Director of Construction
Jon joined our team in 2016, and has a strong background in construction and engineering. He works closely with franchisees to assist and support the management and execution of construction projects, including new store builds and remodels. Jon’s ultimate goal is to facilitate a timely, high-quality, effective, and efficient store opening. His favorite Juice It Up! menu item is the Rejuvenator®.
Research & Development Scientist
Noah, who joined Juice It Up! in 2012, oversees product development and product quality as our Research & Development Scientist. He uses his background in science to create the perfect balance of powerful nutritional properties and delicious flavors to meet the tastes and dietary needs of our broad, discerning customer base. He also plays a crucial role in product strategy, innovation, franchisee training and education, procurement, and operations support. Born and raised in Hawaii, Noah has always lived a healthy and active lifestyle, which inspires him to develop products for customers seeking better-for-you options to support the same lifestyle choices. His favorite Juice It Up! menu item (which he developed, of course!), is the Optimizer®.
Director of Marketing
Natalie, who joined Juice It Up! in 2019, brings passion and a unique skill set to her role as the company’s Director of Marketing. Previously, Natalie was the Director of Marketing and Beverage for California Pizza Kitchen. With more than 20 years of experience in the restaurant industry, she has a keen understanding of what it takes to connect with guests and to develop successful and engaging campaigns. Responsible for the development of all brand, national, and local store marketing, she is passionate about creating guest loyalty and showcasing what makes Juice It Up! the loved brand that it continues to be today. Her favorite menu item is the Vital Proteins® Blue Bowl.