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Juice It Up! vs. Smoothie King Franchise

How Do You Measure One Worthy Brand Against Another? We’ll Show You the Numbers, and Then Make a Case for Why Juice It Up! Might Be the Better Franchise Investment

Going toe-to-toe with other brands has never scared us off. We have has always been clear about who we are. As a consumer comparing Juice It Up! vs. Smoothie King, you can certainly get a delicious smoothie at both franchises. But if you’re also looking for a fresh raw juice or a superfruit bowl, you’ll need to head over to Juice It Up! because Smoothie King is very smoothie-centric. And if you’re a potential investor, that’s one of several things to take into consideration.

Since our beginnings in Southern California in 1995, we have shared our passion for healthy lifestyles with others through our smoothies, raw juices and superfruit bowls. They’re always made fresh, with real ingredients, and are designed in our test kitchens to enhance overall wellness.

Smoothie King also serves smoothies and is similarly dedicated to healthy living. They’ve got a great reputation, and their presence is certainly larger – they have over 800 locations, compared to nearly 100 for Juice It Up!

But bigger isn’t always better. And focusing on just one product line – smoothies, in the case of Smoothie King – is not necessarily an advantage, either. First, let’s take a look at the numbers head to head:

Juice It Up! vs Smoothie King Franchise

Juice It Up! Smoothie King
Initial investment $227,400 - $399,185 $225,650 - $778,150
Net worth $300,000 $300,000
Liquidity $100,000 $100,000
Franchising fee $25,000 $30,000


We know they’ve been franchising for 30 years compared to our 20 years; we also know our numbers are very similar. While the numbers are crucial when considering an investment, you should also delve deeper.

Their size, for instance, with more than 670 of their units based in the U.S., could mean more layers between you and the company’s leadership. At Juice It Up!, franchise owners know they can count on a responsive and accessible leadership team. If they have a question about business or want to know something about an ingredient, our executive team is just a phone call or email away.

“Our (Research and Development) Food Scientist, Noah Burgess, is awesome,” says Brooklynn Lorenzen, who owns a franchise in Hillsboro, OR. “I hit him up for nutritional info all the time, and that’s definitely the most valuable help.”

In addition, we are dedicated to finding franchise investors who share our passion for healthy living. As we plot our growth strategy, we continue to adhere to our roots – our dedication for wellness that has propelled our brand for the last 23 years. We work closely with our growers and distributors to maintain high standards for our fruits and vegetables, and we train every Juice It Up! team member on the benefits of each ingredient so they can share that knowledge with customers. Through our brand and our line of healthful smoothies, juices and superfruit bowls, we encourage everyone to lead a more nutritious and active lifestyle.

Is Juice It Up! Right For You?

The next obvious question for any investor, of course, is what are Juice It Up! franchisees’ profits? How much can you expect to make? While we can’t make revenue projections, we can share past performances as reported by our franchise owners in our annual Franchise Disclosure Document (FDD). We are happy to share our FDD with qualified candidates so they can learn more about our financial picture and business model.

Learn more about our juice bar and smoothie franchise opportunities! Call us today (949) 647-4222 to learn more about the Juice It Up! lifestyle.

Learn More About Our Juice It Up! Franchise

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The Numbers

  • Liquid Capital required$100,000
  • Net worth required$300,000
  • Franchise fee$25,000
  • Total Investment$214,375-
  • Average Unit Volume top 25%$592,166
Fees and requirements based on a single unit and as reported in the 2019 franchise disclosure document (FDD).