Juice It Up! Is an All-Season Business
Not only are we open year-round, we tailor our offerings to meet shifting consumer demand to help increase profit potential
With some treats businesses, you have to factor in seasonality. But for a juice and smoothie franchise, the products can be a regular part of guests’ healthy lifestyles. Although the fresh fruits and vegetables we use in our juices, smoothies and bowls may seem like they’d lend themselves best to a seasonal business, Juice It Up! keeps the doors open all year long.
There are some dips and surges in the juice and smoothie business, but not as much as you might think. And, of course, we have developed strategies to even those out. One way we do that is through promoting to consumers how Juice It Up! can help them balance out their holiday indulgences.
“We may have a little seasonality, but more people are seeing juicing as a habitual, daily activity. And smoothies this time of year are more often sought out as healthier meal replacements than refreshing beverage treats as in the hot summer months,” says Shauna Parisi, Marketing Director. “Everybody’s going to indulge, especially during the holidays, but it’s about balance. Our loyal guests know that they can go ahead and have that extra glass of wine at a party or a piece of cheesecake, as long as they come into Juice It Up! to make up for all of those empty, excess calories. We offer solutions to take away the guilt.”
Our juice and smoothie franchise adjusts offerings to the season
We obviously maintain a nutritious and varied menu at all times to meet guest demand. Research & Development Scientist Noah Burgess is constantly working behind the scenes to discover the latest trends in juicing and smoothies. He makes sure we meet the nutritional requirements our guests are looking for while introducing new flavors and ingredients that consumers crave.
Every fall, we bring back the Pumpkin Pleaser, a creamy smoothie or bowl made with nonfat yogurt, cinnamon and pumpkin spice. In recent summers, we introduced Turmeric and Chili Lime Mango Smoothies and the California Cooler as Limited Time Offerings. These short-term offerings help franchise owners make the most of the seasons they’re in by rekindling customer interest.
Make the most of your revenue opportunities year-round
Juice It Up! franchisees rely on more than just their storefronts to generate earnings. Catering, for instance, allows franchise owners to pick up Christmas parties during the holiday season. There are opportunities to promote healthy pick-me-ups after 5K and marathon races. Franchisees often partner with schools to cater after-school events or offer gift cards as rewards for behavioral or academic performance. And to help you get the word out, we also help you maximize your marketing budget, providing you with professional templates and materials that you can customize for your locations.
“We train our franchisees to go out into the community and work with schools and local businesses, educating them about what we have to offer and promoting healthy lifestyles,” says Parisi. “In most cases, when you support the schools and other organizations with fundraising or healthy products, customers want to turn around support your business with frequent visits and raving reviews.”
Learn more about Juice It Up!
If you’ve been looking for a healthy juice, smoothie, or bowl franchise to invest in, and would like to learn more about Juice It Up!, please fill out our contact form.