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ABOUT JUICE IT UP! SMOOTHIE, BOWL & JUICE BAR

We pride ourselves in creating only the best, real, and functional products to our discerning customers in order to enhance their overall wellness. We made a promise to deliver only the finest quality and we have been doing just that for over 24 years. Since our early beginnings in 1995 to now, we have remained dedicated to providing high‐quality and great tasting smoothies, bowls, and juices, while educating our customers on the benefits of our innovative ingredients.

Our Action

Juice It Up! is a brand that believes in taking action in our communities. Over the years, we have partnered with local and national organizations. Through our community participation, we are able to promote healthier living and help our customers discover the benefits of our products. We recognize our responsibility to help make a change in peoples’ lives by providing nutritious and delicious options for all ages.

Our Mission

We are the ambassadors of healthful living. From our hand-crafted smoothies and bowls, to our raw juice blends and the health‐conscience grab-n-go products, our promise remains the same: to remain dedicated to creating a healthier world for our families and our future.

Our Future

Since 2018, Juice It Up! has been owned by three families with a passion for food and franchised systems: Chris Britt of Britt Private Capital, Ed St. Geme of Jupiter Holdings and Chris Braun of Dover Shores Capital. Our highly experienced ownership group were franchisees in the Burger King system for more than 10 years in the 1990s and 2000s, have helped build many successful multi-site retail and entertainment businesses including Boot Barn (NYSE: BOOT) and Signature Theaters, and currently also own one of the fastest growing pizza chains in the U.S., Mountain Mike’s Pizza, with 210 franchised locations in the Western U.S. and growing. Each of these franchise and food industry leaders are actively involved in the leadership of the Juice It Up! brand, with Messrs. Britt and St. Geme serving as Chairman and Chris Braun serving as day-to-day CEO. The Juice It Up! of today and the future is also led by a highly experienced and veteran team of franchise business coaches and leaders across every business discipline, to support our franchisees in their quest to grow their locations, sales, profits and community engagement.